About Understory: 

Understory is a platform for experience creators - from tours to classes - helping them manage bookings, payments, and operations with clarity and less stress. We are scaling globally after a €12M Series-A and are expanding our team in Copenhagen.

Role Overview: We are seeking a proactive Account Executive to drive growth in the Italian market from our Copenhagen office. You will manage the full sales cycle, convert leads into paying customers, and build long-term relationships with experience providers.

Responsibilities:

• Manage full sales cycle for Italian experience providers from Copenhagen

• Convert leads into customers and close deals

• Collaborate with SDRs for smooth lead handovers

• Track pipeline and forecasts in CRM

• Provide market insights to inform strategy

• Represent Understory in virtual events targeting Italian clients

Requirements:

• Fluent in Italian & English

• Strong negotiation, presentation, and closing skills

• Self-starter and proactive

• Passion for experiences and helping creators succeed

Nice to Have:

• Proven B2B sales / AE experience (SaaS or experience economy preferred)

• Network in tourism, travel, or events

• Experience with experience-booking, hospitality, or SaaS platforms

• Familiarity with CRM tools

• Multilingual / European market knowledge

Why Join Understory

Understory is building the leading platform for experience businesses, and we approach that mission with the same ambition and energy as the people we serve.

You’ll join a small, ambitious team based in Copenhagen, where you’ll have real ownership and the opportunity to help shape a new market from the ground up. We move fast, think long-term, and take pride in doing work that truly matters - from the product we build to how we work together as a team.

At Understory, we value autonomy, trust, and flexibility. We focus on outcomes, not hours, and trust each other to take initiative, lead projects, and keep evolving - both professionally and personally. As we grow quickly, there is significant room for career development and the chance to be part of something genuinely category-defining.

Above all, you’ll contribute to a mission-driven company that is transforming the experience economy worldwide.

Start Date & Application

We review applications on a rolling basis and will hire as soon as we find the right person.
Preferred start date: March/April (flexible).

If you have any questions about the position or the process, feel free to reach out to Emil at emilj@understory.io.